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LinkedIn boss dishes out iPad minis to all employees

LinkedIn boss dishes out iPad minis to all employees

In a move being likened to an Oprah Winphrey-style publicity stunt, the chief executive of the professional networking platform LinkedIn has handed out hundreds of iPad mini tablets to the company’s employees. Former Yahoo! executive and now top dog at LinkedIn Jeff Weiner apparently dished out 32 GB versions of the devices to as many as 3,500 full time employees of the company as a reward for doing such a smashing job.

A spokesperson for LinkedIn confirmed the episode and said in a statement: “We wanted to acknowledge the hard work and accomplishments of all of our employees in 2012. During today’s biweekly ‘All Hands’ meeting, we surprised our employees with iPad minis as a small gesture of the company’s gratitude for their contributions.”

iPad minis, as you may well realise, are not exactly cheap items of consumer technology, although there is every chance that at least some of LinkedIn’s employees will be able to make worthwhile work-related use of their new tablets. Suggestions are however that Weiner’s generous gesture will have cost somewhere in the region of a million pounds to pull off.

Apple launched its iPad minis in October 2012 as a more compact alternative to its full-size 9.7-inch devices, which have been dominating the tablet computer landscape for the past few years. As a much lighter and thinner option, the minis have already become massive sellers in their own right and one of the most popular tablets now on the market.

On launching them last year, Philip Schiller, Apple’s senior vice president of worldwide marketing, said: “iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad.

“iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life.”

When he was still around and leading Apple’s international business, Steve Jobs often played down the idea that a smaller form factor than the original iPads might be popular with consumers around the world. His assertions that seven-inch tablets served essentially weren’t very useful however might well have stemmed from the fact that Samsung was in the process of promoting new seven-inch Galaxy Tabs at the time. In any case, iPad minis are relatively small but certainly massively popular tablet devices that apparently every LinkedIn employee in the world now has to play around with.

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